Da Nang city reaches 4.7/7 points, the highest among 15 provinces and cities evaluated in 2021, followed by Quang Ninh, Khanh Hoa, and Quang Nam. ..
This is the result of research on the competitiveness index tourism, piloted in 15 provinces and cities of Vietnam, is tourism Advisory Board (TAB) announced on 18/1.
In which, Da Nang is ranked the highest thanks to its strengths such as road traffic safety, ease of access by air, a qualified tourism workforce, good quality tourism infrastructure, and high-quality tourism assets. attractive culture... However, the city needs to improve the retail price of food and drink or reduce the number of accidents with tourists and increase the level of visitor satisfaction at the attractions.
Da Nang ranks first in terms of priority for tourism, readiness for information technology, tourism transport infrastructure and tourism service infrastructure. Photo: Shutterstock/Hien Phung Thu
Following Da Nang, the localities with the highest tourism competitiveness are Quang Ninh, Khanh Hoa, Quang Nam... Hanoi and Ho Chi Minh City are in 6th and 8th positions, respectively. In which, Hanoi is ranked highest for cultural resources, Lam Dong is highest for natural resources, and Quang Nam is ranked first in terms of price competitiveness.
Director of the Department of Culture, Sports and Tourism of Quang Nam province Nguyen Thanh Hong and Deputy Director of the Danang Department of Tourism Nguyen Xuan Binh said that the results of the index are objective and consistent with the current situation. Representatives of the local tourism industry said that they will rely on that to self-assess and improve their competitiveness in the coming time. In addition, they propose to have more evaluation criteria on the ability to link between localities.
Mr. Tran Trong Kien, Chairman of TAB, said that the set of indicators assessing localities contribute to improving the competitiveness of Vietnam's tourism, reaching the 50th position in the world in the next 2-3 years. He said the index is important when attracting "big guys" in the tourism industry to invest.
The Minister of Culture, Sports and Tourism said that the 15 localities that have been piloted with the index are the "leading birds" in the tourism industry. Through this result, localities need to look at themselves to come up with solutions to increase the attractiveness of the destination in the coming time.
The project to build the Vietnam Provincial Tourism Destination Competitiveness Index (VTCI) is funded by the Delegation of the European Union to Vietnam and provides technical support to TAB from 2019. From 2022, VTCI was handed over to TAB and the Private Economic Development Research Board (Board IV) to create an objective and effective evaluation channel for localities.
