The prestigious awards and titles awarded by prestigious international organizations are clear evidence. It shows that Vietnamese tourism no longer relies solely on available nature to assert its position.
Ba Na Hills Golf Club located at the foot of Ba Na mountain - Da Nang
In 2016, Ba Na Hills Golf Club suddenly received the award "World's best new golf course" within the framework of World Golf Awards (WGA). In the following years, WGA regularly named Vietnamese golf courses in the most important award categories. From a seemingly unknown golf destination, Vietnam has made people remember as the world's best golf destination not to be missed.
For 3 consecutive years (2017-2019), Vietnam was honored by the World Golf Awards - World Golf Awards as "Asia's Best Golf Destination" and for the first time, Vietnam surpassed 7 other countries. received the title of "World's Best Golf Destination" in 2019.
In 2020, Vietnam was voted as "Asia's Best Golf Destination" for the fourth time in a row, according to the WGA announcement. The WGA Award is considered the most prestigious and largest award in the golf tourism industry, belonging to the World Travel Awards system.
From a destination that was only known to the world for its outstanding strengths in natural landscapes such as Ha Long Bay (Quang Ninh), Hang Son Doong (Quang Binh)..., now, Vietnam has dignified entered the list of the best golf destinations in the world - an unbelievable thing for a country that is considered "underdog" compared to Singapore, Thailand... in terms of investment infrastructure for tourism.
The world's most prestigious golf awards have made the world look at Vietnam in a different light, and at the same time motivated the tourism industry to think about investing more professionally and professionally in golf tourism, in order to guide the tourism industry in the future. to the high-end international tourist market are golfers.
In 2018, when "white shark" Greg Norman appeared on a video promoting Vietnam tourism, with a familiar hat and smile, to say: "People often come to Vietnam for the scenery, culture and food. .
I came here because of all those things, but more than that is to be played in one of the "best Golf course world", which is when people understand that tourism in Vietnam was in a stage different with the new era is the hidden beauty".
The selection of Greg as a tourism ambassador has shown a new mindset in building an image for Vietnam's tourism.
InterContinental Danang Sun Peninsula Resort
Indeed, not only traveling Vietnam golf has been a breakthrough change by the international awards honor the original for the yard golf.
Looking back at the "collection" of international tourism awards in many fields that Vietnam has achieved in recent years, Vietnam's tourism has gradually gained a "respectable" position on the tourism map. the world, thanks to the well-invested resort projects across the country.
In 2014, Vietnam first won the prestigious award "World's Leading Luxury Resort" awarded by the World Travel Awards to the Intercontinental Danang Sun Peninsula. Immediately, this event was shortlisted for "10 cultural, sports and tourism events in 2014" of the Ministry of Culture, Sports and Tourism.
Three years later, the luxury resort built by Sun Group on Son Tra peninsula (Da Nang) was continuously honored by WTA in this category. This is a record not all resorts can achieve.
In recent years, Vietnam's destinations, hotels, travel agencies, airlines ... have continuously won prestigious awards and titles of world organizations. Even when the COVID-19 pandemic hit the global tourism industry for the past 2 years, Vietnam still "holds" dozens of WTA Asia and WTA awards.
In 2020, in addition to winning the WTA award for the second time for "World's Leading Heritage Destination", Vietnam also won many awards for the brands of domestic enterprises, led by destinations in the world. to and projects of large corporations such as Sun Group, Vingroup….
Entering 2021, for the first time, a Vietnamese project like the Golden Bridge (belonging to Sun World Ba Na Hills of Sun Group) has led the list of New Wonders of the World according to the Daily Mail (UK). Those awards and titles are clear proofs that Vietnam's tourism no longer relies solely on available nature.
Golden Bridge Sun World Ba Na Hills - Da Nang
Sharing views on solutions to bring tourism breakthrough, Assoc. Dr. Tran Dinh Thien, former director of the Vietnam Institute of Economics, once commented: "From the beginning, we must aim for class" and "need for the participation of the 'leading cranes', real large corporations. These groups are the ones who shape the tourism portraits of localities and across the industry."
It is also the prestigious awards that have had a significant impact on the perspective of local weight-bearers. Super projects began to be focused and are expected to be the highlight of the country's tourism face.
For example, Thanh Hoa's recent change in calling for investment. No longer just a monotonous Sam Son beach, there have been big names investing in Thanh Hoa, with large-scale and potential projects.
Sun Group can be mentioned with the project of a sea square and an urban complex of eco-tourism, high-class entertainment and entertainment at Sam Son beach, worth more than 1 billion USD. Another super project that is also expected is the complex of eco-tourism and luxury resorts in Ben En with a total investment of up to 9,990 billion VND.
The COVID-19 pandemic is forecasted to cause the domestic tourism industry to recover in 2-3 years.
However, with the current promotion position, along with the professional and methodical investment orientations of the localities in particular, priority is given to large-scale projects and investors who have the heart, vision, believes that Vietnam's tourism will soon regain its growth momentum, creating impressive thrusts to make a breakthrough in the post-COVID-19 period.
